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Home Baton Rouge or Red Stick Posted 12/14/2010 @ 9:53:35 am by todayslouisiana.com The first thing French explorer Sieur d'Iberville saw when he came to Louisiana in 1699 was a bloody, red stick. From that moment, the city came to be known as Baton Rouge, which in French means "red stick." In 1699, in order to demarcate the boundary between the Houma and Bayou Goula tribal hunting grounds, the Indians put in the ground a stick bloodied with animal and fish blood. Baton Rouge, Louisiana is