“keplar-authored”

The Keplar LLP blog

Services Sectors Approach Blog Contact What publishers can do to grow the value of their audience data: OpenX publishes Keplar-authored white paper ?Data = dollars? September 7th, 2011 by Yali As advertisers become more sophisticated about using targeting to drive media buying decisions, the value of audience data has grown. This creates an opportunity for publishers to develop their own consumer data and use it to increase ad revenue. To date, however, few publishers have done so