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Analytics Talk by Justin Cutroni

Analytics TalkUntangling the world of web analyticsHomeAbout MeContact 5 Google Analytics Custom Variables for Ecommerce June 14, 2011 By Justin Cutroni 13 Comments I believe that every business can use Google Analytics custom variables. Especially ecommerce businesses. Custom variables inject new data dimensions that are crucial for segmentation. As analysts we need to do segmentation to understand user behavior. And ecommerce sites have certain unique behaviors that are not tracked with a