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Abbeywestresearch About Abbeywestresearch abbey West Research developing superior customer relationship management practices A Comprehensive Framework: Capability Maturity Model for CRM Service Quality Operational Approach to CRM Creating Economic Value How Buying Behaviour is Influenced CRM Process Capability Framework ("CRM-CMM") Moving Beyond Ad-hoc Approach Repeatable capability Organization-wide standards Managing by Metrics Continuous Improvement Successful Practices Customer Equity metrics ......
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