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Abbeywestresearch

About Abbeywestresearch
  abbey West   Research developing superior customer relationship management practices                       A Comprehensive Framework: Capability Maturity Model for CRM Service Quality     Operational Approach to CRM Creating Economic Value     How Buying Behaviour is Influenced     CRM Process Capability Framework ("CRM-CMM")   Moving Beyond Ad-hoc Approach Repeatable capability Organization-wide standards   Managing by Metrics Continuous Improvement     Successful Practices Customer Equity metrics  ......

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