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Loyalty Lab Blog Customer retention and loyalty insights from the Loyalty Lab team All About Tiers July'th, 2011 by Michael Greenberg By Michael Greenberg | Director, Marketing Tiers in a relationship marketing program run the gamut from a simple base/elite construct to a series of overlapping hidden and published tiers. Today I?ll spend a little time walking through some of the considerations and issues around tiers and their relevance to loyalty marketing. What Is A Tier? A tier is more