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identity theft, fraud, theft detection About identity theft, fraud, theft detection Articles on Identity Theft Protect Your Brand Identity A company should do everything within its power to protect its brand identity. There is no better proof of the power of the branding than the fact that so many scam artists and con men exploit well-known brands in order to pull off their schemes. These criminals are adept at co-opting the corporate identity of some well-known merchants by exploiting their brands, and committing consumer fraud in the process. Why is brand identity so important? It ......
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